Caribou Coffee is hoping to attract more customers to lunch by offering a new line of “grown-up” grilled cheese sandwiches. Offering complimentary ingredients such as caremelized onions, arugula pesto and smoked Gouda, the nation’s second largest coffee shop chain, behind Starbucks, is offering the pre-made sandwiches for $3.50 to $4.25 each.
To compete with other restaurants offering lunch combination specials, Caribou plans to include chips or a cookie for $1 each, and it is suggesting drink pairings.
From Caribou Coffee:
MINNEAPOLIS–(BUSINESS WIRE)– Caribou Coffee, the nation’s second-largest coffeehouse chain, is now providing their guests meal options for lunch with the launch of their new Grown-up Grilled Cheese sandwiches.
Full of flavor and unexpected premium ingredients, Caribou’s Grown-up Grilled Cheese sandwiches are made with fixings like smoked Gouda, grilled chicken breast, caramelized onion and arugula pesto, for a modern twist on a classic. Guests can order any of the four varieties fresh from the oven: Three Cheese Classic, Gouda Turkey Pesto, Aged Cheddar Roast and Italian Chicken Melt.
“Our customers stop in for their favorite beverages all day long, so offering food that can be enjoyed for breakfast as well as lunch or dinner was a natural next step for Caribou.” said Alfredo Martel, senior vice president of marketing and product management. “We know guests love our wholesome Daybreaker breakfast sandwiches and handcrafted oatmeal in the morning, and we hope our premium grilled cheese sandwiches will have them coming back for a delicious lunch or dinner.”
The grilled cheese sandwiches will be offered nationwide at most Caribou Coffee locations. All four varieties range from $3.50 to $4.25, depending upon store location, so guests can easily afford to enjoy a premium-quality sandwich any day of the week. Chips or a cookie can be ordered with a grilled cheese sandwich for just a $1.
Guests can complete their meal with one of Caribou Coffee’s Signature Iced Teas: Peach Black, Pluot Green, Rooibos Lemonade and the new Hibiscus Apple Blossom, which is available for a limited time only. With a grilled cheese sandwich, it is the perfect lunch combination.