After years of seeking the perfect cup of coffee and dissatisfaction with grocery store beans that could have been months removed from the roasting process, a man in Vernonia, Ore., decided to roast his own beans.
“We sell what we drink. That’s it,” Vernonia Coffee Roasters owner Tim Davis recently told the St. Helen’s Chronicle in a profile of the small business. “It started as a personal hobby. I roasted it myself to make sure I got a good, fresh cup. I used to go to the store and find a bag of coffee that was two, three or even four months old sitting on the shelf. I thought there had to be a better way.”
According to the report, Davis now sells direct online, while supplying numerous local outlets, all while holding down a full-time job at the United States Postal Service.
Davis, who roasts just five to 10 pounds per week, told the paper he’s interested in potentially setting up a larger commercial operation with the purchase of a $10,000 roaster, but he’ll maintain a commitment to quality coffee.
“Sure, we could buy cheaper coffee … but people notice and this is definitely not the cheap stuff you can run to WinnCo and get,” he said.
The full story: St. Helen’s Chronicle