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Baristas Coffee Company Bringing ‘Sex Sells’ Approach to Phoenix

Seattle-based Barista’s Coffee Company, which features attractive young female baristas in skimpy costumes, has signed an agreement with DCB Management Group to develop five new locations in the Phoenix area, the first opening in February 2012.

Barista’s currently boasts six locations in Washington and one in Texas, while several others in Florida and New Jersey are in development. According to numerous reports, the Phoenix locations will be owned by Baristas but operated by DCB. The exact locations of the drive-through espresso stands have not been disclosed.

About Baristas: 

Headquartered in the Seattle, Washington area, Baristas Coffee Company was formed to create a national brand of drive-thru espresso stands.  It is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising.  Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available.  All baristas wear a variety of appealing costumed-themed attire, allowing for customers to enjoy a fun, creative, new, and intriguing experience every visit.


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