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Two Upstart California Roasting Brands Earn Praise

Tonx and Wrecking Ball Earn Praise for Light RoastsIn a last-minute-gift guide, a prominent New York Times blogger gives two upstart California companies with well-established roasters, Tonx and Wrecking Ball, big props.

Tonx Coffee is a Los Angeles-based small-batch roaster that was started last summer by Tony Konecny, a former roaster at Seattle’s Victrola Coffee Roasters who helped open L.A.’s Intelligentsia, and founder Nik Bauman.

Wrecking Ball Coffee Roasters was started last year in San Francisco by Trish Rothgeb, the Director of Coffee for Seattle’s Zoka Coffee Roaster & Tea, and Washington D.C.’s Murky Coffee founder Nicholas Cho.

Says Times blogger Oliver Strand:

Both roast at the lighter end of the spectrum –– if you haven’t tried a well-executed light roast, now’s your chance to get ahead of the curve and taste what’s next –– but neither do exactly the same thing.

Tonx’s coffee is juicy with a toasty edge: high-end coffee that’s accessible to a first-timer. A basic subscription for six 12-ounce bags of coffee delivered every other week runs $100, which works out to a little more than $16.65 per bag including shipping. (There are other packages, including a one-year subscription for $500 that includes a Maestro Plus burr grinder from Baratza, a workhorse that usually costs $129. Indulgent? Yes. But do the math and you’ll see it’s a deal.)

Wrecking Ball Coffee is brighter –– it’s clean, pretty, delicate. This is advanced coffee. Rothgeb has been roasting for over 20 years, and you can taste her mastery of the craft: she knows what she’s doing. A six-month subscription consists of one 12-ounce bag per month, and is billed at $19 per bag (including shipping).

The full story: New York Times




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