Iced Coffee Consumption Up Over Previous Winters

January 24, 2012 10:12 am

Although it’s clearly self-serving, a late-December survey of 500 Dunkin’ Donuts iced coffee drinkers may suggest consumers are drinking more iced coffee in the winter months than they have in previous years.

Iced Coffee consumption increasing in winterEighty-four percent (84%) of respondents say that they are drinking more iced coffee this winter than last winter, while 86% of respondents say that they are drinking more iced coffee this winter compared to three winters ago.

Seventy-seven percent (77%) of respondents claim that iced coffee makes them feel more productive at work, while 64% of respondents believe that drinking iced coffee gives them a mental edge over their colleagues.

As for flavor, 90% of Dunkin’ drinking respondents go for flavor in their beverage. The most popular choices for flavored iced coffee among survey respondents were French Vanilla (30%), Mocha (27%) and Caramel (21%).

The most popular time of the day to order iced coffee was between 10 AM and 2 PM (41%), followed closely by 2 PM to 6 PM (37%), and more than half of respondents (55%) say that they feel cooler and trendier by holding a cup of iced coffee. The percentage increases to 60% among younger iced coffee drinkers, aged 18 to 24.

 

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