McDonald’s Coffee May Be Coming to Grocery Stores

October 3, 2012 2:51 pm

mcdonalds coffee brandTaking cues from fast food coffee purveyors Tim Horton’s and Dunkin’ Donuts, fast food king McDonald’s may be looking to enter the whole bean retail game.

The company has filed a trademark registration for ground and whole bean coffee. No official word on the move has come from McDonald’s, and a company spokesmen have remained mum when confronted by reporters.

McDonald’s has been pushing its McCafe brand in recent years, introducing its “premium” cafe line of drinks to its Canadian franchises a year ago. McDonald’s has aggressively challenged Dunkin’ Donuts and Starbucks in the brewed coffee category since it introduced its “Premium” line in 2006, increasing its market share from 2 percent in 2004 t0 more than 6 percent.

According to company reports, coffee represented some $2.1 billion of McDonald’s $34.2 billion in sales in 2011.

McDonald’s primary coffee supplier is Gavina Gourmet Coffee, based in Vernon Calif., that sources from 19 different countries.

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