Better Buzz Coffee Roasters, which currently boasts four retail locations plus a roasting facility throughout the San Diego area, is planning to open what it says will be a “headfirst immersion into the handcrafted chemistry behind coffee,” the Lab Coffee House in Mission Beach.
The company plans to open the The Lab next month. In an over-the-top press release that uses some variation of the word “buzz” at least 10 times — “Social media and news-feeds have been buzzing,” for example — Better Buzz says the new cafe will look like “a turn of the century chemistry lab with an ambient reclaimed wood interior, custom giant cold brew funnels found nowhere else in the country, and glass orb siphons with their ambient glows signifying gourmet coffee brewing reactions.”
Here’s more straight from the crew at Better Buzz:
The Lab will boast an exclusive menu of all their most popular items including their signature drink, “The Best Drink Ever,” but will also feature new items that will excite any new or experienced buzzers palate. This menu, christened “The Purist” will offer coffee delicacies found nowhere else in the state. While the actual drinks on the menu are still under wraps, it is reported to offer a delicious variety of limited single origin coffees, smooth cold brews, and single cup pour overs. All these in traditional Italian cupped beverages, using nothing but organic milk. What makes Better Buzz Coffee Roasters the best coffee in San Diego is also what is predicted to make The Lab the turn of the century in the coffee industry.
Nick Brown is the editorial director of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at firstname.lastname@example.org.