Mondelez Upping its Coffee Commitment with Vietnam Investment

photo courtesy Ecom

Illinois-based Mondelēz International, Inc., one of the largest food companies in the world, has announced it is investing in a farmer training center in Vietnam.

Part of the Mondelēz’s $200 million “Coffee Made Happy” initiative announced last year, the investment is the first of its kind for the food company, which owns former Kraft Foods Inc. brands, as well as popular international coffee brands such as Jacobs, Carte Noire and Kenco.

Mondelēz is working with the 4C Association and supplier Acom (a Vietnamese subsidiary of the coffee company Ecom), and the investment in Vietnam will involve teaching agricultural practices to 1,500 farmers to help boost crop yields and potentially increase quality.

“The program is a key part of Mondelēz International’s overall commitment to sustainable agricultural commodities,” Hubert Weber, president of the company’s international coffee operations said in a company announcement. “Connecting Coffee Made Happy with our iconic brands creates a story that we can share with consumers about how we support entrepreneurs and nurture thriving communities.”