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Unpacking Coffee with Kandace and Ray: Four Barrel

Four Barrel Coffee

This week’s Unpacking Coffee was shot in black and white, reflecting the branding of the episode’s subject, beloved 7-year-old San Francisco roaster/retailer Four Barrel.

Kandace and Ray chat briefly with Four Barrel East Coast rep Mike Squires — who prefers the more sophisticated title “brand ambassador” — while discussing the company’s creative, hand-driven approach to branding and marketing, including keeping a designer and writer on staff.

It should be noted that Kandace and Ray’s agency, Needmore Designs, worked with the company on its recently revamped website, which creatively offers a list of individual flavor notes to single out coffees in Four Barrel’s rotating portfolio by taste preference.

Unpacking Coffee is a weekly show discovering new coffee roasters one episode at a time led by Kandace and Ray of the Portland-based studio Needmore Designs, which specializes in coffee, wine and lifestyle brands.

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2 Comments

Tim Howard

What a great series. I will always be thankful for Roast Mag introducing me to your commentary. Your points are spot on on every roaster I have had experience with. Thank you for making the review so much more approachable.

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