With Americans ordering exponentially more iced coffee at cafes, several large coffee companies are hoping their single-cup home brewing systems will catch on.
Americans ordered 500 million iced coffee drinks in restaurants and cafes last year, according to data from the market research firm NPD Group. This summer, companies like Green Mountain Coffee Roasters, Starbucks, its subsidiary Seattle’s Best Coffee and even Stumptown Coffee Roasters are investing more in marketing their single-cup, cold-coffee systems.
According to a New York Times report, a national advertising campaign for the Keurig ice-brewed single-cup system owned by Green Mountain Coffee Roasters has been promoting “Summer (now available at home)” in consumer magazines. Meanwhile, Starbucks will soon be introducing a whole bean iced coffee roast in stores. The blue package will instruct consumers to brew the coffee in the same way they would when making hot coffee, but use to half the water.
As part of a larger expansion plan, Stumptown Coffee Roasters recently began bottling cold-brewed coffee in 10.5-ounce bottles, which it is selling for for $3.50 each in its Portland and New York cafes. Stumptown’s iced coffee bottles, referred to as Stubbies, are cold brewed, rather than ice brewed, to avoid the bitter taste many consumers might discover when ice-brewing at home.