Although it’s clearly self-serving, a late-December survey of 500 Dunkin’ Donuts iced coffee drinkers may suggest consumers are drinking more iced coffee in the winter months than they have in previous years.
Eighty-four percent (84%) of respondents say that they are drinking more iced coffee this winter than last winter, while 86% of respondents say that they are drinking more iced coffee this winter compared to three winters ago.
Seventy-seven percent (77%) of respondents claim that iced coffee makes them feel more productive at work, while 64% of respondents believe that drinking iced coffee gives them a mental edge over their colleagues.
As for flavor, 90% of Dunkin’ drinking respondents go for flavor in their beverage. The most popular choices for flavored iced coffee among survey respondents were French Vanilla (30%), Mocha (27%) and Caramel (21%).
The most popular time of the day to order iced coffee was between 10 AM and 2 PM (41%), followed closely by 2 PM to 6 PM (37%), and more than half of respondents (55%) say that they feel cooler and trendier by holding a cup of iced coffee. The percentage increases to 60% among younger iced coffee drinkers, aged 18 to 24.