Roaster La Colombe Torrefaction has announced a major deal with the Leonardo DiCaprio Foundation in which it will produce coffee from Haiti, with all net profits going to the environmentally minded foundation.
The coffee began selling today in Williams Sonoma stores nationwide, La Colombe Cafes, select Whole Foods stores and online at www.lacolombe.com. Proceeds will go toward projects that defend lands and oceans, clean water, help endangered species, aid disaster relief and support alternative and green energy efforts.
DiCaprio isn’t the only big star to leverage high-end coffee for charitable purposes recently, as Hugh Jackman in October launched Laughing Man Coffee, which donates profits to charitable causes in coffee farming villages in Ethiopia.
“Raising awareness on the most pressing environmental issues of our time is more important than ever,” said Leonardo DiCaprio. “I am thrilled to be a part of this new project with La Colombe that will help aid the shift to a truly sustainable future for the planet and its inhabitants.”
Added La Colombe CEO Todd Carmichael, “Coffee employs over 100 million people worldwide, most of which is slash and burn and sold cheaply. Sustainable coffee – specifically, coffee that is traded above fair prices and grown using earth conscious methods – not only adds much needed global biodiversity, but provides support for millions of families and communities in the developing world. The impact we are having in Haiti alone, just to bring this coffee to market, has changed the lives of thousands of peasant farmers, as well as the landscape of the country. We are excited to be working with and supporting The Leonardo DiCaprio Foundation and find it, as well as its namesake, uniquely qualified to carry out our hope, to make our planet a better place.”
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at email@example.com.