Alex Roth, known often by his business name as the Pepper Peddler, was recently profiled in a Sacremento Bee story on bike-based businesses.
According to the report, Roth converted an old Schwinn bicycle by removing the wheels, and chains connected to the pedals now power a roasting drum. Roth then bike-delivers his fresh roasted beans directly to home consumers in Davis, Calif., and he’s soon to expand his business to include customers in Sacramento.
“Sometimes I worry about finances,” the 35-year-old told the Bee. “But when I first catch the aroma, it’s so pleasant and enjoyable, the worries melt away.”
The full story: Sacramento Bee