From the name of his roastery to the names of his blends, a Utica, N.Y. coffee roaster is committed to building a community connection. In a recent interview with the Utica Observer-Dispatch, Frank Elias, owner of the Utica Coffee Roasting Company, discussed his community-minded strategy:
The people that live here really do feel positively about Utica and what it was like to grow up here. I felt that if I could develop a brand that identifies with that (positive connection), that it would not only be a good business model, but it could help revive the area.
Elias also discussed his three available blends, the Utica Buzz, the Adirondack Blend and Adirondack Blueberry blends. Said Elias:
We’ve had Buzz for awhile. It’s an ultra-caffeinated coffee. It’s popular with the younger generations — the college kids or the ones who would drink Monster and Red Bull. The Adirondack Blend has a citrus tone and the Adirondack Blueberry has a blueberry flavor that really pops when you add sugar.
The full story: Utica Observer-Dispatch
Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.
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