Marley Coffee has finalized a UK distribution agreement with Blue Mountain Coffee (Europe), a principal importer of Jamaican Blue Mountain Coffee throughout the continent.
Under terms of the agreement, Marley Coffee will continue to manage the branding, marketing, and business development of the Marley Coffee product line from the US, while all roasting and distribution in the UK will be handled by BMCE. The partnership will bring Marley Coffee to theUK marketplace immediately with the initial launch of three SKUs of new Marley Coffee Organic Ground: Marley Coffee One Love Organic Coffee Blend, Marley Coffee Buffalo Soldier Organic Coffee Blend and Lively Up! Organic Coffee Blend, available in 8-ounce bags.
“The UK was extremely important to my father and continues to be a place of tremendous goodwill for my family and I. We are proud to have partnered with a respected company like BMCE and have been impressed by their dedication to our products and values,” said Rohan Marley,chairman of Marley Coffee. “We’ve received a very warm response in the UK for our other endeavors, such as the recent launch of The House of Marley audio gear, and we are confident theUK market will expand rapidly and take well to our Marley Coffee products.”
Guy Wilmot, Director of BMCE, said of the new partnership, “It has been our dream to work withMarley Coffee since we first heard that a new coffee company was being founded by Rohan Marley. We got in touch early on with the aim of representing Marley Coffee much in the same way we represent the Jamaican coffee industry – as trusted partners who could bring to EuropeRohan’s dream of producing amazing organic coffee blends, in keeping with his goal of producing ethically farmed coffees inspired by his heritage, belief in ITAL and giving back via the Kicks forCause Foundation.”