The owners of an 88-year-old Detroit-based nuts company are using their pistachio-roasting expertise to open a coffee roastery and cafe in the historic Eastern Market district.
According to a recent Crain’s Detroit Business report, Elyse and Frank Germack III, owners of Germack Pistachio Co., have purchased an $8,000 used coffee roaster and renovated a 4,000-square-foot building formerly occupied by a spice company to launch Germack Coffee Roasting Co. The expansion of the business also includes a retail cafe and a chocolate and nut shop.
“We have been using modified coffee roasters for our nuts since we started Germack Pistachio Co. because that was the only equipment available,” Frank Germack told Crain’s, adding that he expects the coffee roasting operation to represent approximately 15 percent of the company’s approximately $7.5 million annual revenue. “Coffee roasting requires the same kind of adjustments in time and temperature, the same way nuts and seeds do.”
The full story: Crain’s Detroit Business