A New Jersey coffee roastery is hoping non-commuters and mobile technology for expedited orders will help its new coffee shop thrive in a train station retail space that’s been empty for two years.
According to a redbankgreen.com report, Rook Coffee Roasters is planning on moving into the Little Silver (N.J.) Train Station after some remodeling. It would be the coffee company’s fourth retail location.
The coffee company didn’t agree to lease the space until it could get assurance from the borough — which owns the active commuter train station — that retail parking spaces could increase from 12 to 15.
Rook co-owner Holly Migliaccio told redbankgreen.com that she hopes new smartphone technology will allow commuters to text their drink orders to the bar while en route, saving time having to wait as they also wait for trains. That, she said, should help the business succeed, unlike the previous two coffee tenants that occupied the space.
“If they text in their order and pay via smartphone, it could be a matter of ten seconds that they interact with us,” Migliaccio said. “So that, combined with everything else, we think will give us an edge over what was previously there.”
The full story: redbankgreen.com