Mayorga Coffee has purchased what it says is the highest-rated Cup of Excellence® microlot coffee from El Salvador being brought into the United States in 2012.
Mayorga’s winning auction bid of $14.80 per pound consisted of a 3,200 pound lot of Pacamara and Bourbon varietal coffee from the family-owned farm El Porvenir, located in the San Miguel region of El Salvador. The farm is owned and managed by Adilia Pullinger.
“The Cup of Excellence approach of having international judges visit each participating country for cupping competitions is a great way to integrate the producer with the buyers and representatives of their target market,” says Martin Mayorga, founder and President of Mayorga Coffee. “It also reinforces that farming for a high quality bean can guarantee the farm a higher price giving the farmers incentive to continue striving for sustainability through quality.”
According to Mayorga, by the time the freight, insurance, taxes, roasting shrink (up to 20%), packaging materials and overhead are factored in, this coffee should retail for $40 to $55 per pound.
“That seems high compared to the prices of even some very fancy organic coffees like the ones we usually sell,” states Eric Rosenthal, Director of Product Excellence for Mayorga, “but these coffees consist of small microlots and are of exemplary quality. They have a well developed body, pleasant aroma and a lively sweetness that only extremely high quality specialty coffees contain.”
Mayorga Coffee anticipates the arrival of the El Porvenir crop to its Rockville, MD roasting facility in August, and the company plans to make it available exclusively through Costco.com.