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Great American Coffee Sign Brought Back to Life

One of America’s great coffee signs, familiar to generations of residents of Knoxville, Tenn., has been restored and is being reinstalled.

The sign, which reads “JFG Special Coffee: The Best Part of the Meal,” was taken down in October 2010. According to numerous sources involved in the restoration, the sign dates back to approximately 1940. JFG Coffee Company was bought by Knoxville’s Reily Foods — makers of Luzianne brand coffees and teas — in 1965.


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