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Milwaukee Coffee Roaster Fiddleheads Grows with Grocery Deal

Fiddleheads Coffee Roasters, based in Milwaukee, has reached an agreement with Roundy’s to sell its coffee in grocery stores throughout the upper Midwest.

Roundy’s, which operates grocery store chains including Copps, Pick n’ Save, Rainbow, Metro Market and Mariano’s, began receiving shipments of Fiddleheads Coffee in late July. The coffee will be sold in Wisconsin, Illinois and Minnesota stores.

Since opening a cafe in the Wisconsin village of Thiensville in 1996, Fiddleheads has grown to include three cafes, a roasting headquarters and a nationwide wholesale business.

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