BMX bike pro Kevin Porter, the first known action sports star to be sponsored by a coffee company, has become the first action sports star to have been sponsored by two coffee companies.
A former coffee professional who once owned Delicious Cafe in Chicago’s North Center neighborhood, Porter previously had a multi-year sponsorship with Intelligentsia, but he’ll now be promoting Chicago startup coffee company Bow Truss. Bow Truss, led by a group of specialty coffee veterans including owner Phil Tadros, recently launched operations in Chicago’s Lakeview neighborhood.
“He came to us with a passion for coffee and people,” Tadros says of Porter. “Kevin felt our fresh collective of coffee veterans would be a perfect match of credibility with the excitement of being a budding startup.”
Porter, meanwhile, welcomes the change, saying, “I am grateful for my time with Intelligentsia. It was a great experience and I learned so much. Now, I’m excited to be working with Bow Truss as they grow in these early stages. I look forward to some incredible brand collaborations and discovering some great single origins. My goal is to represent the brand and really help it expand to other independent communities outside of just coffee.”