An Australian mobile cafe company is planning an aggressive expansion in the United States, hoping to have more than 1,000 Cafe2U franchise vans in operation in the coming years. The company just introduced its fourth U.S. Cafe2U-branded coffee van in the United States, in Savannah, Ga., and the first east of the Mississippi River.
Cafe2U was founded in Sydney in 2000 and began franchising five years later, growing from 12 vans in the Sydney area to more than 200 vans throughout Australia, the United Kingdom, the United States, Germany and New Zealand. Cafe2U USA is headquartered in Bend, Ore.
The business involves mobile units running weekly routes to office buildings where employees may be strapped to their desks or may not have access to good coffee.
“Customers can be skeptical the first time they hear about getting coffee from a van, but then they see the equipment that we use and taste our latté, cappuccino, mocha or chai,” says Scott Bundy, Cafe2U president and CEO. “It doesn’t take more than a sip to turn a lot of people into regulars.”