Sean Bonner, one of the seven chief members of the organization, which was represented by high-profile baristas and roaster, issued a farewell post on the group’s website, which read in part:
We wanted more discerning customers, and an industry more determined to serve them. We found ourselves saying the same thing, and thought it might be more powerful to say it together.
A year and a half and five events later we feel like we’ve moved some of these discussions from back rooms to the public square. We’ve fostered a safe place to ask questions, and have seen the impact of better informed customers. We challenged people to look at coffee a little differently and have been inspired by their reactions.