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Top Coffee Company Hopes to Improve Vietnam’s Reputation

Chairman Dang Le Nguyen of Vietnam’s largest coffee company, Trung Nguyen, says the country’s robusta quality has improved over the years, but that tremendous potential in marketing, packaging and infrastructure is being wasted.

“We have the quantity and quality of robusta, which is number one in the world.  But, we are lacking one thing that is the packing industry, display industry, and storytelling industry, to make the world understand exactly what the world needs,” he recently explained in an interview with Voice of America.  “Vietnam should be a great nation, not only in quantity.”

See the full interview here: 


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