One day remains for coffee roasters to bid on the quality coffees being offered as part of the Grounds for Health green coffee auction, proceeds from which benefit cervical cancer prevention programming in numerous regions of origin.
The idea is, green coffee importers donate small amounts, one to five bags, of some of their top quality coffees, roasters bid on them, and the cash goes directly to cervical cancer prevention programs in Ethiopia, Peru and Nicaragua. These are some pretty serious coffees, such as Hacienda La Esmeralda, Guatemala Fina El Injerto and a Kona Prime Extra Fancy Thunder Mountain Estate, some of which have sold for more than $40 per pound at previous auctions. (See warehouse locations here.)
There are also other donated items, such as a Bunn Trifecta brewer, a Baratza Vario-W grinder, a Coffee Analysts testing package and Sustainable Harvest’s Tastify app, available at auction.
After a winning bid, Grounds for Health offers to assist with a POS marketing plan for retailers to create a “cause coffee” or promo coffee.
In addition to the charitable aspect, the semiannual auction provides an opportunity for roasters to access exceptional coffees at a fairly low volume commitment. It also happens to be one of Grounds for Health‘s main fundraising initiatives, raising some $629,000 in its seven year history. The GFH team is hoping this particular auction, which kicked off last week, will provide some $70,000 in programming support.
The auction runs until tomorrow, Thursday, June 11, at 6 p.m. EDT. You can bid here.