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Starbucks Reportedly Planning Reserve-Brand Coffee Flagship for New York

Starbucks Reserve

The Starbucks Reserve headquarters, which opened in Seattle in December 2014.

Starbucks is looking to create a large upscale coffee roastery and marketplace in New York that resembles its Reserve-brand roastery and flagship coffee retail shrine in Seattle, according to a report by the New York Post published today.

Unnamed sources told the Post that the company intends to build a 15,000- to 25,000-square-foot Reserve roastery in the city. The Post’s Jennifer Gould reported:

So far, Starbucks has scoped out Fifth Avenue, including the GM Building, and spots in Chelsea and the Meatpacking District, but no deal has been inked and the company is still on the prowl for “the right fit,” sources said.

Starbucks unveiled its Seattle Reserve roastery in early 2014, sparing no expense in the Capitol Hill Neighborhood of Seattle. That roastery was planned to supply all the company’s forthcoming Reserve-brand retail locations, which present a more upscale experience than traditional Starbucks stores while incorporating small-lot, limited-edition and/or single-origin coffees not found in the company’s year-round portfolio.


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