In this week’s episode of Unpacking Coffee, Kandace and Ray explore the creative new packaging of Boulder, Colo.-based Ozo Coffee, which, as we reported late last year, has recently completed a major production expansion, and soon plans to open its fourth retail bar.
Ozo partner and operations director Greg Leftcourt shared with Kandace and Ray the ideation behind the packaging, which builds upon the company’s existing logo with a series of custom glyphs that communicate various elements such as country of origin, processing method, elevation and tasting notes. In essence, the company has created its own artistic language that recalls ancient wall paintings, communicating each coffee’s unique characteristics while also forging a kind of primordial connection between coffee and consumer.
Unpacking Coffee is a weekly show discovering new coffee roasters one episode at a time led by Kandace and Ray of the Portland-based studio Needmore Designs, which specializes in coffee, wine and lifestyle brands.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.