Starbucks is continuing to expand its empire in Asia, today announcing that it will be opening its first Vietnam cafe in February.
The first new Vietnam store will be in Ho Chi Minh City, with more to follow. Starbucks is working with Coffee Concepts (Vietnam), a subsidiary of Hong Kong Maxim’s Group, a Chinese restaurant group that helps develop American and European chain restaurants in Asian markets.
“Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region,” said John Culver, president, Starbucks China and Asia Pacific. “Starbucks is deeply respectful of Vietnam’s long and distinctive local coffee culture. We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam’s already vibrant coffee industry. As we continue to source more Vietnamese high-quality, arabica coffee we want to leverage our scale to bring the best of Vietnam’s coffee traditions to the rest of the world.”
Starbucks currently operates more than 3,300 stores across 11 countries in the China and Asia Pacific region, many of which have been developed in partnership with Hong Kong Maxim’s group over the past 11 years.