Burger King Rolls Out New Seattle’s Best-Branded Coffee

Burger King is trying to class up its coffee program, this morning announcing a collaboration with Seattle’s Best Coffee to include a 100 percent Latin American arabica blend “crafted with BK guests in mind.”

In addition to new hot and iced coffee blends, Burger King is also introducing lattes beginning next month. For its iced coffees and lattes, the company is making available three base syrups: vanilla, caramel and mocha.

“Continuing to innovate and improve the Burger King brand’s coffee and beverage platforms are among our top priorities for the year,” Eric Hirschhorn, BK’s vice president of global innovation, said in a company announcement. “With the help of our experienced partner, Seattle’s Best Coffee, we were able to collaborate, identify and develop the ideal custom blend that is perfect for our guests.”