(all photos below by barista/store manager Kat)
Officially opened Aug. 26, the 850-square-foot space has what Café Grumpy founder Caroline Bell describes as a “community” approach to seating, with two large dining tables and stools, as well as limited bench seating. Bell says the strategy behind shop’s design — which was led in-house — was to maintain the friendly, inviting neighborhood atmosphere of other Grumpy locations, to provide even a moment of respite for the busy passersby. An immediate highlight is the bright orange custom 3-group Synesso Hydra.
“The location itself is different from all of our other neighborhood shops as it is in busy Midtown,” says Bell. “But, we tried to keep the same feel inside as our other cafes — simple but inviting. We design them all ourselves and the customer who built our other counters built this one for us as well.”
The new coffee shop will be serving brewed coffee, pour-over coffees and espresso beverages — using all Café Grumpy-roasted coffees — as well as morning and afternoon pastries from the Grumpy bakery. The Midtown location, at 200 West 39th Street, is the 8-year-old company’s fifth retail bar.