(press release from Melitta USA)
CLEARWATER, Fla. (Nov. 14, 2013) – Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, is evolving even further into the booming single-serve market with its premium Melitta Café de Europa Gourmet Coffee option for Keurig-style machines*.
Continuing Melitta’s long-standing tradition of quality and innovation in coffee, the new single-serve cup is designed to deliver a heightened sensory experience to the entire brewing process. Unique to the category, consumers can actually see and smell their coffee (100% premium, high-grown Arabica beans, batch-roasted and ground extra fine) from the moment they remove the cup from its individually sealed freshness pack. Each cup is made with a Melitta filter, and upon brewing, water fully saturates the grinds for a bold, flavorful cup of coffee.
One of the enduring criticisms of single-serve cups is that they too frequently end up in landfills and negatively impact the environment. Designed with the environment in mind, Melitta’s single cup coffees are eco-friendly and 100% recyclable.
“We’re excited to offer this gourmet option to coffee enthusiasts, who no longer have to choose between quality and convenience in single-serve,” says Vice President of Marketing Chris Hillman. “A lot of time and hard work was invested in developing this new product, and we truly believe that our single cups deliver the best coffee flavor of all options available in the marketplace. The fact that our product is also eco-friendly is an added bonus – just another one of the many points that differentiates our product from others in the category.”
Melitta’s Café de Europa Single Serve Gourmet Coffee has recently expanded into all major grocery retailers in the Northeast. The product – available in Classique (medium roast), Vienna Roast (dark roast), Blanc et Noir (a blend of light and dark roasts) and Espresso Toscana (extra dark roast) varieties – is also available for purchase on www.melitta.com, www.amazon.com and at other select retailers throughout the U.S. MSRP for a 12 count box is $9.49.
* Melitta products are not affiliated with or approved by Keurig Inc. Melitta’s single-serve cups work in most Keurig-style brewers, except the Keurig VUE® brewing system.
About Melitta
For more than 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffee makers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her coffee filtering system consisting of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process, revolutionizing the way coffee was made. Melitta USA, Inc., part of the privately held Melitta Group in Minden, Germany, is headquartered in Clearwater, Florida. Melitta USA produces coffee and filters in North America and markets the line in the U.S. For more information, visit www.melitta.com. Follow the flavor at Facebook.com/MelittaUSA <http://www.facebook.com/
Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine.
Comment