Kaldi’s on Demun Ave. Facebook photo.
While celebrating its 20th anniversary, St. Louis-based Kaldi’s Coffee Roasting is in the midst of a huge brand development and retail expansion.
The company late last month threw a party at its original Demun location to unveil the rebranding efforts — including an update to its dancing goat logo — and has made formal the acquisition of six existing Latteland coffee shop locations that will soon be renovated to reflect the Kaldi’s name and new look.
Kaldi’s revamped Dancing Goat Logo
“From the moment of our inception in October of 1994 when Howard Lerner and Suzanne Langlois opened this little coffee shop on Demun, to 2014 as we rebrand new cafes across the state, we continue to strive towards our mission and vision, to be recognized and respected as one of the leading specialty coffee companies in the nation by providing an exceptional coffee experience to our customers and guests,” the company announced late last month.
Kansas City’s The Pitch has the scoop on the latest renovation plans for the six Latteland locations (Kaldi’s has maintained a wholesale relationship with Latteland for years):
Three Latteland locations are scheduled for remodeling this spring, beginning with the shop at 4771 Jefferson, followed by the 318 West 47th Street venue and then the 7900 State Line location. Renovations for the other three Latteland stores (in the Power & Light District, Zona Rosa and Briarcliff) are tentatively scheduled for 2015.
Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine.
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