For its 10-year anniversary, Richmond, Va.-based Blanchard’s Coffee Roasting Co. has unveiled a complete rebranding, as well as a quality-focused consolidation of its roasted coffee offerings.
The rebranding includes a new logo and a fancy new website, and covers all of Blanchard’s coffee packaging. The company began working with Tim Skirven and Ali Croft of Richmond’s Skirven & Croft on the design more than a year ago, and the new bags have been hitting shelves throughout this month. Drew Dayberry of Roaring Pines led the development of the site, with a refined e-commerce focus.
While the company, founded by David Blanchard, has historically sourced coffees from all the world’s growing regions, it has pared down its offerings, revised the names and created multiple packaging types to distinguish single-origin coffees sourced from direct relationships from its blends and wider releases.
“Ten years ago I was 24, had a six month old, a 10 kilo roaster, a bag of Ethiopia Yirgacheffe, and a dream of roasting quality coffee for family and a few friends,” says Blanchard. “I can’t wait to see what the next ten years brings.”
Nick Brown is the editor of Daily Coffee News by Roast Magazine.