Daily Coffee News reaches a focused audience of coffee professionals, including roasters, retailers, traders, producers, equipment suppliers and other industry decision-makers. A strong ad should quickly tell readers who you are, what you offer and what action they should take next.
Best Practices for All Ad Types
Keep the Message Simple
Most readers will see your ad while scanning a story, newsletter or report. Focus on one clear message rather than trying to say everything at once.
Use a Clear Call to Action
Tell readers what to do next. Short, direct CTAs tend to work best.
Examples:
- Learn More
- Shop Now
- Register Today
- Download the Guide
- Request a Quote
- Visit Our Booth
Make It Easy to Read
Use strong contrast, simple typography and minimal copy. Avoid small text, crowded layouts or detailed product descriptions.
As a rule of thumb, your ad should include:
- Your logo or brand name
- One main headline or message
- One call to action
- A clean visual or product image, when relevant
Speak to Coffee Professionals
DCN readers are industry professionals. Ads that address a real business need tend to perform better than vague brand statements. Consider what your product, service or offer helps coffee businesses do better.
Send Readers Somewhere Useful
For best results, link your ad to a page that matches the message. If the ad promotes a product, event or offer, the landing page should make that next step obvious.
Avoid sending readers to a general homepage unless the goal is broad brand awareness.
Refresh Creative Over Time
If your campaign runs for multiple months, consider updating the ad periodically. A new headline, image, offer or call to action can help keep the campaign fresh.
Ad Specs and Size-Specific Tips
Please submit ads as static JPG or JPEG files. Animation is not supported.
Large Banner: 1240 × 300 px
Used for newsletter or web placements.
This wide horizontal format works best for simple, direct messages.
Best for:
- Brand awareness
- Product launches
- Events or trade shows
- Simple offers
- Driving traffic to a landing page
Recommended approach:
- Use one strong headline
- Include your logo or brand name
- Add one clear call to action
- Keep supporting text minimal
Large Rectangle: 600 × 500 px
Used for web placements with more visual space.
This format gives you room for a product image, offer or message.
Best for:
- Product-focused ads
- Equipment, packaging or service promotions
- Special offers
- Campaigns that need a little more explanation
Recommended approach:
- Lead with a clear visual or product image
- Use a short headline and one supporting line
- Make the call to action obvious
- Avoid filling the full space with text
Top Banner: 1960 × 180 px
Used for wide, high-visibility web placements.
This wide, shallow high-visibility format is best for quick brand recognition and concise messages
Best for:
- High-level brand visibility
- Simple announcements
- Trade show booth promotions
- Short campaign messages
Recommended approach:
- Keep the message short
- Use large, readable type
- Avoid small product details or long taglines
- Make sure the logo and CTA are visible without crowding the layout
For questions about your campaign or to discover more opportunities with Roast and Daily Coffee News, email [email protected]
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