Office foodservice and catering company Eurest USA recently rolled out a coffee brand of its own called Direct Coffee Roasters.
The coffee behind the name is developed through a partnership with Texas-based business-to-business coffee and distribution company Farmer Brothers Coffee, according to Eurest USA.
The Direct Coffee Roasters line rolled out with 11 different blends with roast depths from light to dark, and includes flavored coffees, as well as cold brew and decaf.
The company said the line will be featured at traditional drip coffee stations, as well as in its extensive workplace and special event catering operations. Eurest USA is a part of the British multinational Compass Group, the largest foodservice company in the world.
Eurrest USA press release image.
Some products in the Direct Coffee line include third-party certifications, such as Rainforest Alliance or USDA Organic, while also supporting Farmer Brothers’ D.I.R.E.C.T. sourcing and marketing initiative, which the coffee company says is designed to build long-term, sustainable relationships with green coffee producers and promote environmental stewardship.
According to Eurest USA, based in Charlotte, North Carolina, the Direct Coffee line has been introduced to 75 locations and counting. While the Direct Coffee Line is focused on coffee stations and catering, Eurest continues to operate a coffee bar division, through which coffees from other prominent national, regional and local roasters are offered.
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