Per DCN tradition, we’ve rounded up some of the top April 1 headlines of the year, because, after all, who couldn’t use a bit of levity these days — even if it comes from brands?
We’re all about yuks over here, but we do have one bone to pick with the coffee marketing world: Please stop telling people your April Fools joke is an April Fools joke.
The rate of disclosure was far too high in 2025. Sure, we may live in a topsy-turvy era of alternative facts and self truths, and no one wants to get canceled for making a gross-looking dill pickle pourover. But isn’t this precisely the time to lean into comedic subversion?
Anyhow, onward and upward. Here’s a large smattering of headlines from around the coffee industry this April 1, with a hearty focus on strange drinks…
The BG-1 Barista Glove from Weber Workshops
While most of the equipment-focused brands were busy making ineffectual jokes about AI, boutique equipment manufacturer Weber Workshops got serious with the BG-1 Barista Glove. The teaser promises “lots of tech, lots of coffee, lots of IP.” Lots of yuks? You be the judge…
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Coffeeholic House Introduces New Cup Size: The 166-Ounce Bucket
Playing with cup sizes came up again and again this year. Seattle’s Coffeeholic House went big…
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Cafe Steam’s Bikini Car Wash
Cafe Steam in Rochester, Minnesota, got steamy, indeed, offering a $5 bikini car wash. If you’ve ever been to Rochester in April, you know this does not end well.
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Cute Little Minis from Anchorhead Coffee
For people who want “less volume and higher prices” — a value proposition at which specialty coffee already excels — Anchorhead Coffee introduced its Minis.
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Higher Grounds Offers a Hyper-Locally Sourced Creek Cold Brew
Michigan-based roasting company Higher Grounds headed down to the local creek for the Kid’s Creek Cold Brew, featuring local creek water. Pure Michigan.
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Ceramic Drinkware Maker Sttoke Goes Paper
Reusable drinkware maker Sttoke finally saw the light and said it is transitioning to paper cups — because there’s nothing funnier than single-use waste!
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Savory Toast Latte from Tapestry
Much of the normal world thought it was a joke when specialty coffee shops started rolling out toast menus in the 2010s. What’s next? Minnesota’s Tapestry Coffee brings things to their natural conclusion with the savory toast latte.
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Let Rook Coffee Take You Higher with Creed Cold Brew
New Jersey-based roaster Rook Coffee randomly decided to clown Creed, offering the Creed Style Cold Brew. Why Creed? Why not Nickelback? Staind? 3 Doors Down?
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Coffee with Melatonin from Cuvee
Coffee, which above all else is a legal upper, can also put you to sleep this year. Austin, Texas-based Cuvee Coffee introduced its melaotonin-infused Sweet Dreams blend.
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Coffee Breath Mints from Peet’s
California coffee giant Peet’s Coffee played it safe this year, going with coffee breath mints. Is this a joke? Barely.
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Methodical Coffee’s Pollen Latte
Here’s another one we might actually try: The pollen latte from South Carolina-based Methodical Coffee.
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