An Omaha, Neb., coffeehouse that originally opened in 1991 to recreate the then emerging success of Starbucks has gotten back to basics as it hopes to stay afloat amid a sea of chain competitors, Starbucks among them.
A yearlong makeover of Crane Coffee, located in downtown Omaha, included replacing automatic espresso machines and retraining staff how to use new machines to create a perfect pull, something the owners say help set the cafe apart from some chain operations. The Omaha World-Herald recently profiled the coffee house, which has been reinvigorated under new ownership and has reportedly seen sales pick up in every quarter this year.
The coffee house now must compete with some 30 Omaha-area Starbucks locations, as well as some 40 area Scooter’s locations.
“We just feel if we do all the right things, and serve them fast and friendly, we’ll get our share of the market,” new owner Keith Grave told the World-Herald.
Read the full profile: Omaha World-Herald