New Craft Roaster Parenthesis Coming to Eugene, Oregon

Noah Crabtree of Eugene, Ore., says he went to his first coffee cupping as a sophomore in college and was so hooked that he went straight home and built a makeshift roaster out of a trash can and a grill.

Now Crabtree is launching his own coffee roasting company in Eugene, Parenthesis Coffee Roasters

, and he’s using $5,000 in startup money secured earlier this week through a Kickstarter campaign. Crabtree says he plans to run the business with a “minimalist approach to roasting,” using top-shelf single-origin coffees from throughout the world.

“Our focus is on sourcing really good single origin green coffee and roasting it in a way that preserves and emphasizes each coffee’s unique varietal character,” Crabtree tells his investors.

Crabtree is using the Kickstarter funds to buy the company’s initial supply of green coffee and a sample roaster, and to set up an online retail operation.