Noah Crabtree of Eugene, Ore., says he went to his first coffee cupping as a sophomore in college and was so hooked that he went straight home and built a makeshift roaster out of a trash can and a grill.
Now Crabtree is launching his own coffee roasting company in Eugene, Parenthesis Coffee Roasters, and he’s using $5,000 in startup money secured earlier this week through a Kickstarter campaign. Crabtree says he plans to run the business with a “minimalist approach to roasting,” using top-shelf single-origin coffees from throughout the world.
“Our focus is on sourcing really good single origin green coffee and roasting it in a way that preserves and emphasizes each coffee’s unique varietal character,” Crabtree tells his investors.
Crabtree is using the Kickstarter funds to buy the company’s initial supply of green coffee and a sample roaster, and to set up an online retail operation.
Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.
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“Craft” is for Velveeta, not coffee.