Mondelēz International, Inc., the multinational company that comprises the brands of the former Kraft Foods Inc., has announced plans to invest $200 million into sustainability programs for its supplying coffee farms.
The initiative, called “Coffee Made Happy,” is designed to help the company sustainably source all of its European Coffee by 2015. Mondelez hopes the investment will increase farmer productivity and the viability of small-scale coffee farming, strengthen agricultural practices and “help to build more sustainable coffee communities.”
Here’s more from Mondelēz International:
Mondelēz International is already collaborating in sustainable agriculture with partners like Rainforest Alliance and the 4C Association. By continuing these relationships and fostering new collaborations, the company will boost existing commercial skills development programs in Vietnam, Peru and other important coffee markets.
Mondelez coffee brands include Gevalia, Maxwell House, Kenco and Tassimo