Nespresso in New York
One man’s boutique is another man’s behemoth.
Swiss coffee retail giant Nespresso has opened what it is calling a Boutique Bar in San Francisco. The 7,400-square-foot, two-story coffee bar is the company’s fifth in the United States, and the first of several to be rolled
out on the West Coast as the company hopes to expand its brand presence there. Nespresso plans to open a bar next fall in Los Angeles.
“We’re seeing a renaissance of coffee culture re-emerge in the U.S. and we’re thrilled to have the opportunity to share a new premium coffee experience with San Francisco residents,” Frederic Levy, President of Nespresso USA, said in an announcement of the new store. “Our new Boutique Bar is emblematic of our brand and the unique Nespresso experience that we are proud and excited to introduce to the area. The Boutique is a place where people can relax and explore our deep coffee expertise – which is so important as Nespresso builds its presence in new markets.”
The Boutique includes a bar area featuring 16 Nespresso premium coffees and espresso drinks, as well as numerous retail spaces, including an iPad bar. Nespresso currently operates similar concept stores in New York, Boston and Miami.
Nespresso is pursuing LEED Gold certification for the facility.
Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine.
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