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Starbucks Outlines Massive Global Growth Plans

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Starbucks has announced that it is adding some 3,000 new stores in North, Central and South America by 2013, as it continues to develop its presence in China and its line of single-serve products.

The company says it wants to “reaffirm its leadership position and growth agenda across its global retail, emerging brands and CPG channels,” adding that it plans to expand in Europe, Africa and China, which it says will be its largest market by 2014. The company also says it hopes to “revolutionize” the global tea industry, since recently acquiring Teavana.

As for North America, the company announced the following:

Cliff Burrows, president, Starbucks Americas and U.S., announced that his region planned to add more than 3,000 net new stores, and renovate thousands more stores, over the next five years. At least half of the new stores are expected to be in the strong, rapidly growing U.S. market where revenue grew by 9 percent in fiscal 2012. Burrows also announced plans to leverage the recently completed Evolution Fresh and La Boulange acquisitions – and to increase sales and drive customer frequency throughout the day – by making La Boulange® products available in more than 2,500 U.S. company-operated Starbucks stores and making Evolution Fresh™ juices available in more than 5,000 U.S. company-operated stores by the end of 2013.


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