Starbung Coffee logo
Global coffee giant Starbucks is sweeping the streets — in this case, sweeping out the street vendors — as it plans to opens scores of stores in Thailand.
The company his filed a cease and desist and criminal complaint against a Bankok street cart owner who operates under the name Starbung Coffee (including a green circular logo that certainly recalls the Starbucks mark, replacing the mermaid with a capped man giving a victory sign). Starbung owner, 43-year-old Damrong Maslae, and his brother Damras told the Bangkok Post they plan to fight the lawsuit to the end.
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Starbucks is seeking 300,000 Thai baht per month (approximately $10,000 USD), plus legal fees, as well as monthly installments of of 30,000 baht ($1,000 USD). Starbucks filed its petition with the Central Intellectual Property and International Trade Court, seeking the arrest of the two brothers.
Earlier this year, Starbucks announced plans to more than double its retail presence in Thailand by adding 170 retail stores within the next five years.
Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine.
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