Counter Culture Coffee took a big step in its ongoing Westward expansion this past weekend with the opening of its new Bay Area roastery and training lab, a 12,000-plus square-foot facility at 1329 64th Street in Emeryville.
It is the importer and roaster’s ninth regional training center (Durham, Asheville, Atlanta, Boston, Chicago, New York, Philadelphia and Washington D.C.), and Counter Culture plans two open additional training centers later this year in Charleston, S.C., and Los Angeles.
The West Coast coffee operations will be coordinated with those at the Durham headquarters, as well as those at other regional training centers. The Bay Area roastery is the company’s first outside of Durham. (See more from our interview last July with CC West Coast Coffee Analyst Katie Carguilo.)
We’ll have more on CC’s growth plans as they develop. For now, here’s more from inside the new Emeryville center: