Several independent Brooklyn, New York coffee roaster/retailers are teaming up for a friendly and relatively simple new promotional campaign called the Brooklyn Roastery Tour, offering a roaster-focused take on the coffee disloyalty concept.
Here’s the deal: Beginning next Tuesday, June 14, guide booklets will be available at the five participating roastery locations. Tourists will receive a stamp in their guidebooks for ordering a drink, and if and when they collect all five, they’ll be awarded a free drink at any of the participating locations.
In addition, a photo contest will be running alongside the tour, in which tourists can upload photos from each of the locations to Instagram with the #BKNRoasts hashtag, and three winners will be selected throughout the contest’s three-month duration to receive a coffee and merch prize package, along with invitations to private events held by the roasters.
“Brooklyn has always been home to creatively vibrant communities, and coffee is no exception,” said tour creator and organizer Lanny Huang of City of Saints Coffee Roasters. “In the last few years, the borough has seen tremendous growth in the coffee community, with several roasters setting up shop and devoting themselves to roasting high quality and responsibly sourced coffee.”
The tour involves only locations that have roasting operations in plain sight from the retail areas, with the goal of connecting consumers to various elements of coffee production.