Ringing in its fifth anniversary in business this month in Orlando, Florida, the wholesale roasting company Lineage Coffee Roasting has also opened the doors to its first full-fledged brick-and-mortar shop.
Growing beyond its presence within local Orlando artisan food hub the East End Market, the just-opened café in Orlando’s Mills 50 district offers a clean, modern interior the owners also hope will be warm and inviting for patrons, in a Scandinavia-meets-classic-coffeehouse way.
Drinks preparation at the Lineage flagship will center on a Synesso MVP espresso machine paired with three Mahlkonig Peak grinders, while an EK43 is poised to grind for manual methods and Fetco batch brew. In its 2,000-square-foot roastery, Lineage has to this point focused mainly on the careful transformation of greens sourced by way of Caravela Coffee, Dormans Coffee, Red Fox Coffee Merchants, Olam and Cafe Imports into browns using a Diedrich IR 12 and a 15-kilo-capacity Joper.
“Fresh crisp and bright coffees is what we look to buy and roast,” said Lineage Founder and Co-Owner Jarrett Johnson, who is joined in the venture by co-owners Justine Johnson, who leads all the design work, and Ryan Wilcox, who leads the wholesale business.
Operating a full café with walls of their own is naturally good for raising awareness of the Lineage brand, yet more importantly, it allows for the Lineage team to apply its quality-focused theories and practices all the way to the final step in the coffee line.
“We wanted to control the environment in which our coffees were served,” Jarrett Johnson said. “We travel a ton, and take the buying and roasting side very seriously, so it seemed like we were cutting the last step short until now.”
The new shop officially opened on Saturday, Dec. 2. Moving forward, Johnson told Daily Coffee News, the plan is to “push wholesale, do a better job with what we already do, and sit still for a year to make sure we get things perfect at this new shop.”
Lineage Coffee Roasters is now open at 1011 E. Colonial Drive in the Mills 50 District of Orlando, Florida.
Howard Bryman is the associate editor of Daily Coffee News by Roast Magazine. He is based in Portland, Oregon.