‘Gilmore Girls’ Star Launches Scotty P’s Big Mug Coffee Company

Actors Lauren Graham, Alexis Bledel and Scott Patterson on the Luke’s Diner set as part of a 2016 Netflix promotion for a brief revival of the television series “Gilmore Girls.” Netflix photo.

Actor Scott Patterson, known for his role as Luke Danes in the long-running television comedy/drama “Gilmore Girls,” has launched a new coffee company, Scotty P’s Big Mug Coffee.

The company says its goal is to offer “premium-quality coffee at half the price,” although it remains unclear at half the price of what, or what is the definition of “premium-quality.”

Based in Manahawkin, New Jersey, with additional offices and fulfillment facilities in Los Angeles, the company has launched with five bagged blended offerings composed entirely of arabica coffees, including a Breakfast Blend, a French Roast, a Hazelnut Blend, a French Vanilla blend, and a decaf.

Scotty P’s Big Mug Coffee logo.

In the fictional Connecticut town of Stars Hollow in which “Gilmore Girls” primarily takes place, Patterson’s character was owner/operator of Luke’s Diner inside a former hardware store space owned by his father. The diner is very much a “third place” for many of the show’s primary characters, including for coffee-guzzling protagonist Lorelai Gilmore and her daughter Rory.

In a press release announcing the Scotty P’s Big Mug launch, Patterson cites not his dramatized coffee experiences in Stars Hollow, but of his own experiences in real diners growing up in Jersey.

“I associate so many warm memories with coffee,” Patterson said. “When you offer coffee to someone, you’re really asking permission to deepen the bond between you. For me, coffee will always be first about family, and especially my mom, a fearless soul who always believed in me and regularly sent me off with the advice, ‘Give ’em hell!'”