Ronnoco Launches Concentric Coffee Brand with Sustainability Pitch

The Concentric Coffee logo. Ronnoco Beverage Solutions press image.

Convenience store, hospitality and office coffee specialist Ronnoco Beverage Solutions has launched what it is describing as a “sustainable Third Wave brand” called Concentric Coffee.

A range of new arabica single-origin and blended coffees under the Concentric name will be available through Ronnoco’s foodservice channels, including colleges and universities, healthcare and lodging.

The Concentric brand features a logo with concentric circles with a coffee bean at the axis. The company says the brand will support a producer assistance program from green coffee trading and logistics company Mercon Coffee Group called LIFT, while some amount of proceeds from Concentric sales will go to Mission: St. Louis, a nonprofit that seeks to reduce poverty in Ronnoco’s home city.

Ronnoco Beverage Solutions press image.

“Ronnoco and Mission: St. Louis have identified opportunities for internships and trainings to help clients develop the skills needed to secure meaningful full-time employment,” Josh Wilson, president and executive director of Mission: St. Louis, said in an announcement from Ronnoco yesterday. “Serving Concentric Coffee in local businesses will serve the greater good for the community.”

Formerly known as Ronnoco Coffee, Ronnoco Beverage Solutions has made a number of strategic investments and acquisitions since becoming jointly owned by Huron Capital Partners in 2012.

Other coffee brands under the Ronnoco Umbrella include Ronnoco, Seattle Roast, Coffee House, Wild Horse Creek and Henderson. While many of those brands are regional or designed to serve specific market segments or brewing applications, Concentric is the only one among them that makes any sustainability-related claims.