Courtesy photo.
Approaching three decades in operation, Louisiana-born coffee shop chain CC’s Coffee House is expanding into franchising.
In an announcement this week, the Baton Rouge-based company said it is seeking franchise partners focusing on neighboring Southeastern states, including “select Texas markets.”
In conjunction with the franchising program, CC’s is introducing a new drive-through-only store model, with an average size of about 800 square feet. The company said that drive-through currently accounts for approximately 75-80% of sales at CC’s existing 38 locations — all but two of which are in Louisiana. Existing CC’s store formats range from 1,500-1,800 square feet.
CC’s said potential franchisees must have at least $250,000 in liquid assets and at least $1 million in net worth, while prior experience in multi-unit operations and a commitment to opening three to five locations is preferred.
CC’s Coffee House was created in 1995 by former parent company Community Coffee, focusing explicitly on coffee shops. CC’s spun off as a standalone business in 2013.
Aside from national competitors such as Dunkin’ and Starbucks, CC’s primary competitor is another Louisiana-grown coffee company, PJ’s Coffee. As of earlier this month, PJ’s Coffee had approximately 190 locations in 14 states, predominantly in the South.
In the announcement of the franchise program, CC’s Coffee described a “pent-up franchising demand” in the region.
“Our decision to franchise represents a transformative new chapter for CC’s Coffee House,” Celton Hayden Jr., CEO and President of CC’s Coffee House, said. “We have perfected our craft for decades and there is no doubt that we are ready to bring our exceptional coffee and CC’s guest experience to new markets.”
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