A survey of approximately 20,000 workers found that people in journalism and media drink more coffee than people in any other profession. Journalists, who reported drinking 3.62 cups per day, were closely followed by healthcare workers (3.6).
UK-based press release distribution firm Pressat, which conducted the survey between January and March of 2025, attributed the relatively high consumption among media workers and healthcare workers to the high pressures of the jobs, especially amidst “budget constraints and increased demand for services.”
Pressat did not respond to DCN’s request for more details regarding the methodology and demographic focus of the survey.
Coffee-Drinking Professions
Other top coffee-drinking professions included police officers (2.52 cups per day), drivers (2.5), teachers (2.5), company executives (2.4) and IT and technical staff (2.3).
“The results were not surprising, considering the ongoing challenges in healthcare and budget pressures. We expected frontline workers to climb the rankings, but journalists remain the leaders in coffee consumption,” the firm stated.
Workers who drank the fewest cups of coffee per day were electricians, retail workers and marketing staff, who reported between 1.0 and 1.3 cups per day.
Other Notable Findings
Caffeine dependence tied to job pressure
Roughly 20.3% of respondents said they feel significant effects when skipping their usual coffee at work, suggesting a widespread reliance on coffee for work performance.
Marketing professionals spend the most on coffee
Weekly spending on coffee averaged $15.39 among marketing workers, despite relatively low consumption volumes. The other top five spenders were advertising workers ($15.05), electricians ($15.02), police officers ($14.94) and plumbers ($14.88).
Plant-based milks gaining ground in traditional jobs
Police officers led the non‑dairy adoption rate at 21.99%, closely followed by company executives (21.98%) and plumbers (20.93%). Teachers (20.25%) and retail workers (20.24%) also showed strong preferences for alternatives to cow’s milk.
Healthcare workers have the most varied coffee schedules
While most professionals drink their first cup between 7 and 11 a.m., healthcare workers showed more irregular patterns, likely due to shift work and nontraditional hours.
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